The world’s first cellular Augmented fact unique newspaper Edition

Within a few years it will be common to use a mobile phone to interact with magazines in order to gain access to exclusive content. To give us a glimpse on what the future holds, Metaio has been working hard with SZ Magazine to give their readers an augmented reality experience they’ll never forget.
Tomorrow, over 550,000 households in Germany will get the latest edition of the Sueddeutsche Zeitung`s supplement magazine, which when viewed with Metaio’s junaio browser (available free for Android and iPhone) will reveal special content. What makes this project unique is it’s not just the cover or a few pages, but the entire magazine has been devoted to augmented reality.
The cover of the magazine shows Sandra Maischberger, the well known TV personality, hiding behind her raised hands. When viewed through the smartphone`s camera, however, the popular TV host appears smiling cheerfully at the viewer. Inside is a photo “interview without words” with Lena Meyer-Landrut, who recently won the European Song Contest. When looked at through the smartphone little speech bubbles appear with jibes and comments she couldn`t help making during the shooting (see image 1 + 2) . The famous column of Axel Hacke triggers a fantastic 3D animation by the illustrator Dirk Schmidt. Finally the editors and journalists of the SZ Magazine reveal their favourite spots in Munich, Berlin and Hamburg in a virtual city guide. Readers in those cities, who hold up their smartphone will see the camera view augmented with indicators pointing out restaurants, bars, clubs, shops and hotels around them (see image 3), courtesy of SZ Magazine.