Later this week, Apple is set to begin taking pre-orders for its new smartphone, the iPhone X which starts at $999 $1277) and uses artificial intelligence (AI) features embedded in the company's latest A11 chips.
The phone promises new facial recognition features such as Face ID that uses a mathematical model of a person's face to allow the user to sign on to their phones or pay for goods with a steady glance at their phones.
He was speaking at top chip manufacturer Taiwan Semiconductor Manufacturing Company's 30th anniversary celebration in Taipei, which was attended by global tech executives.
Williams said technological innovations, especially involving the cloud and on-device processing, will improve life without sacrificing privacy or security.
Williams said Apple's integration of artificial intelligence wouldn't be just limited to mobile phones.
Global tech firms such as Facebook, Alphabet, Amazon, and China's Huawei are spending heavily to develop and offer AI-powered services and products in search of new growth drivers.
Softbank Group, which has significantly invested in artificial intelligence, plans a second Vision Fund that could be about $US200 billion in size, the Wall Street Journal reported on Friday.
Apple decided to have 100 per cent of its new iPhone and new iPad chips for application processors sourced at TSMC, and TSMC invested $US9 billion to bring up its Tainan fab in a record 11 months, he said.
